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General Dentistry · Resource Guide
General Dentistry KPI Guide
Benchmarks for evaluating general dentistry marketing and operations performance — from leads and conversion through new patients and monthly revenue.
Marketing ROI
500%+
Scheduling Rate
>80%
Show Rate
>90%
CPNP
<$300
Green
Performance is healthy. The practice is converting demand efficiently into appointments, accepted treatment, and revenue.
Yellow
Performance is acceptable but needs attention. There may be friction in marketing quality, scheduling, conversion, or follow-up.
Red
Performance is limiting growth. Re-check targeting, lead handling, show rate, and case-acceptance workflows before increasing spend.
KPI Benchmark Thresholds
11 KPIs · Green / Yellow / Red ranges
| Green | Yellow | Red | |
|---|---|---|---|
| Collection Rate | >98% | 95%–98% | <95% |
| Cost Per Lead (CPL) | <$150 | $150–$250 | >$250 |
| Cost Per New Patient (CPNP) | <$300 | $300–$500 | >$500 |
| Marketing ROI | >500% | 300%–500% | <300% |
| Qualified Lead Rate | >70% | 50%–70% | <50% |
| Reactivation Success | >20% | 10%–20% | <10% |
| Recall Compliance | >80% | 65%–80% | <65% |
| Revenue Growth YoY | >10% | 3%–10% | <3% |
| Scheduling Rate | >80% | 65%–80% | <65% |
| Show Rate | >90% | 80%–90% | <80% |
| Treatment Acceptance | >75% | 60%–75% | <60% |
KPI Deep Dives
How to use this guide
- Score each KPI against the green / yellow / red benchmarks.
- For every yellow or red KPI, open the deep dive and read the likely causes.
- Pick one or two action steps per quarter — don't try to fix everything at once.
- Re-score in 30, 60, and 90 days to confirm performance has moved up a tier.